Etsy product photo size: 2000 × 2000 square, 20 MB max
Listing photos: 2000 × 2000 square, JPG or PNG. Shop banner: 3360 × 840. Shop icon: 500 × 500. Full reference below + how to match the warm, natural-light Etsy aesthetic that actually converts buyers (not the clinical Amazon look).
The complete Etsy image size reference
| Placement | Pixels | Aspect | Max file size | Formats |
|---|---|---|---|---|
| Listing photos | 2000 × 2000 (recommended), 1000 × 1000 minimum | 1:1 (square required for main; 4:3 allowed for additional) | 20 MB | JPG, PNG, GIF (non-animated) |
| Shop banner | 3360 × 840 | 4:1 | 10 MB | JPG, PNG, GIF |
| Shop icon | 500 × 500 | 1:1 | 10 MB | JPG, PNG |
| Cover photo | 1200 × 300 | 4:1 | 10 MB | JPG, PNG |
| Featured listing thumbnails | 170 × 135 (rendered from listing photo) | 1.26:1 | n/a | n/a |
| About section profile photo | 400 × 400 | 1:1 | 10 MB | JPG, PNG |
Last updated: May 2026, per Etsy seller dashboard current specs.
The detail behind each placement
Listing photos
2000 × 2000 (recommended), 1000 × 1000 minimum · 1:1 (square required for main; 4:3 allowed for additional) · 20 MB
Etsy displays photos in a square grid on mobile + desktop. Upload at 2000 × 2000 minimum so Etsy's zoom function works (requires 1000+ on shortest side). Up to 10 photos per listing.
Shop banner
3360 × 840 · 4:1 · 10 MB
Wide horizontal hero across the top of your shop page. Two sizes: "big" banner 3360 × 840, "small" banner 1600 × 213. Mobile crops the center 1334 × 333, so keep important elements centered.
Shop icon
500 × 500 · 1:1 · 10 MB
Round badge that represents your shop. Shows on all your listings, the shop home, and in marketplace browse. Use your logo or a tight crop of your hero product.
Cover photo
1200 × 300 · 4:1 · 10 MB
Used on shop home page below the banner. Optional. Mobile crops differently from desktop.
Featured listing thumbnails
170 × 135 (rendered from listing photo) · 1.26:1 · n/a
Etsy auto-generates these from your main listing photo. The crop center varies — test by viewing your shop page from a friend's account.
About section profile photo
400 × 400 · 1:1 · 10 MB
The "Meet the maker" photo on your About page. Square headshot or maker-at-work shot.
Generate an Etsy-aesthetic photo in 5 seconds
Etsy buyers respond to warm, natural-light styling — not the clinical Amazon white-bg look. Ngini\'s "lifestyle" and "wood backdrop" presets match the Etsy aesthetic out of the box.
3 free per day. €9.99/mo for ~100 Etsy-style images, or €29/mo for ~500 with commercial license.
Pro monthly
€9.99/mo. 300 credits/mo. For sellers with under 50 listings.
Business monthly
€29/mo. 1500 credits/mo. Commercial license.
Why Etsy photos look different from Amazon photos
The same product converts differently on the two platforms because the buyer mindset is different. Amazon shoppers want quick, clear, factual information — pure white background, product fills frame, no ambiguity. Etsy shoppers want story, craft, atmosphere — natural light, wood/marble/linen backdrops, makers\' hands in frame.
1. Warm light, not studio strobe
Etsy buyers respond to golden-hour-style natural light. Soft window light or warm-tone LED. Avoid hard shadows.
2. Textured backdrop, not pure white
Wood, marble, linen, woven rattan, painted concrete. The backdrop signals "artisan" — pure white signals "factory".
3. Show the maker
Hand crafting, work-in-progress shots, the corner of a workshop. Etsy\'s "Meet the maker" section is a feature, not an afterthought.
Related guides
AI Product Photos Tool
The generator behind this page. Etsy, Shopify, Amazon presets all included.
Shopify Image Size Reference
If you also sell on Shopify, here\'s the size spec for that platform.
Amazon Image Requirements
The strict Amazon spec — for sellers cross-listing the same product.
Frequently asked questions
What is the correct Etsy listing photo size?
2000 × 2000 pixels recommended, 1000 × 1000 minimum. Square (1:1) for the main image (Etsy crops other ratios into squares for the grid view). JPG or PNG, under 20 MB. The zoom function requires at least 1000 px on the shortest side.
What is the Etsy shop banner size?
3360 × 840 pixels for the "big" banner, 1600 × 213 for the "small" banner. JPG, PNG, or GIF. Under 10 MB. Both options crop differently on mobile — keep important elements in the center 1334 × 333 zone.
How many photos can I upload per Etsy listing?
10 photos maximum, plus optional video. Most Etsy buyers see 1-3 photos before deciding, so prioritize: 1) hero shot (lifestyle or styled flat lay), 2) close-up detail, 3) in-use or scale reference, 4) variant or color options, 5) packaging, 6-10) optional context shots.
JPG, PNG, or GIF for Etsy?
JPG for almost everything (smaller files, faster page load). PNG only when you need transparency (rare for product photos). GIF only if it's non-animated; animated GIFs get rejected by Etsy's upload checker. WebP is NOT supported by Etsy as of May 2026.
Why does Etsy crop my photos into squares?
Etsy's grid view is square (1:1) across mobile and desktop. Any non-square photo gets center-cropped to square for the grid view. Your full uploaded aspect ratio shows when buyers click into the listing detail page. Solution: upload as 2000 × 2000 square so the grid view matches the detail view.
What aesthetic works best for Etsy product photos?
Warm, natural-light styling on wood, marble, or linen backgrounds. Etsy buyers respond to "handmade", "artisan", "small business" cues — not the clinical white-bg Amazon aesthetic. Lifestyle shots showing the product in use convert 2-3x better than isolated white-bg shots on Etsy specifically.
What tools generate Etsy-sized product photos?
Canva (free templates), Photoshop / Photopea (free, manual), Caspa AI ($29/mo with Etsy presets), Ngini AI Product Photos (€9.99/mo for ~100 images, free 3/day, EU-hosted). All output the recommended 2000 × 2000. Ngini's "lifestyle" and "marble/wood backdrop" presets match the Etsy aesthetic better than the default white-bg presets.
Are AI photos allowed on Etsy?
Yes, but the policy is nuanced. Etsy requires the product itself to be handmade (for the "Handmade" category) or vintage (for "Vintage"). The PHOTO of the product can be AI-generated, edited, or composited — Etsy only cares about the product, not the photo. For "Craft Supplies" category there's more flexibility.
Generate an Etsy-ready photo now
2000 × 2000 square, warm natural lighting, wood or marble backdrop. Free 3 per day, no signup.